Agency perspectives, cultural insights and inspiration for creatives who want to connect brands to culture in impactful ways.
As we approach a holiday season most expect to be historic in terms of online shopping volume, companies of all sizes should be ready to seize this opportunity to optimize their online presence. Here's how.
We've put together a few lessons from a tumultuous 2020 to help guide your organization's brand and comms strategy for what comes next.
Shopify's inaugural annual report sheds light on a powerful evolution in consumer behaviour. Here are the highlights you need to thrive in this new economy.
Like many of you, while Massive may have gone home this spring, we didn't leave work—we kept going. Now, we've got big things to share.
In this guide, we share practical tips that will save your organization time, money, and help you avoid the pitfalls often associated with large corporate rebrands.
We’ve put together this introductory guide to Trademarking that covers everything you need to know about trademarking your brand, including what happens when there’s a conflict.
Maintaining brand consistency becomes harder the bigger you get. It’s also the quickest way to erode your brand equity and create confusion around your brand. We've created this very comprehensive guide to help you ensure your brand’s design system can scale.
Coming up with a viable name for your brand is exciting, intimidating and––let’s be honest––frustrating as hell. We’ve been part of a few brand-naming projects in our day and thought we’d share some tips, tricks and lessons we’ve learned along the way.
Usability testing is way to test the validity and limitations of a website or prototype. They allow design teams to identify what works and what doesn’t by observing a user’s behaviour, body language and emotions as they run through carefully selected tasks.
Your logo makes you instantly recognizable to the customers. It communicates the heart and soul of your brand in a compelling, visceral way. Here's how to get it right.
