There’s no question that the internet has transformed the travel industry in the past decade. A flurry of new competitors, OTAs and direct-supplier websites have forced many players to reinvent themselves to stay in business. For some, this shift has meant focusing on a wealthier clientele looking for a travel…
Keeping your display ads from fake news + alt-right websites Maybe this sounds familiar: It’s 10:45 pm on Saturday and you’re deep into your latest Netflix find. You receive an urgent text from work, immediately followed by nausea as you learn your display ads have appeared on Breitbart, the infamous alt-right…
Does Seasonal Marketing Really Work? It’s that time of year again – when, armed with lengthy Christmas lists, we venture out in the cold to brave the throngs of people battling each other over the latest must-have toy in malls everywhere. It’s almost like being part of something…